JCPenney

Looks like JCPenney is sticking it to those who slammed Ellen DeGeneres’ hiring as its spokeswoman.

The company’s new Father’s Day ad shows two “real-life” dads playing with their two actual kids, JCPenney says. “First Pals: What makes Dad so cool?” the ad’s copy asks.  ”He’s the swim coach, tent maker, best friend, bike fixer and hug giver—all rolled into one. Or two.”

The ad,Gawker notes, follows the American Family Association’s One Million Moms’ attempt to launch a boycott over DeGeneres’ hiring earlier this year.